China Moutai
China Moutai is a retail store interior design of 317 square meters created for a baijiu brand experience space. The design combines product display with interactive installations. Sorghum and wheat are arranged in rhythmic arrays to express regional identity. A color wheel shows how the liquor hue changes with age, and a flavor wall explains sauce aromas through graphics and scent modules. Perforated screens recall the micropores of earthenware jars and act as dividers. Light woods, metal details, oyster gray and off white finishes form the palette.
China Moutai Global Retail Store by Scene Aesthetics Design Co., Ltd has been selected as an exceptional representation of architectural design by the A' Design Award & Competition. China Moutai Global Retail Store was awarded the Bronze A' Design Award in Interior Space and Exhibition Design in 2026. The A' Interior Space, Retail and Exhibition Design Award is an international, juried, academic and meritocratic design award which honors superior design of residential interiors, restaurants, hotels, offices, galleries, retail stores, showrooms, exhibition spaces and more.
