Pepsi Diner Milan 2024
Pepsi Diner Milan 2024 is a pop-up diner interior created as a temporary brand space in Milan. The design brings the New York diner concept to Europe, as the first activation of the diner outside the United States. The interior applies the new Pepsi logo and visual identity system. References to Italian pop culture, including soccer and music, are used within the space, and programming with Italian celebrities was curated for guests. The aim was to connect with European audiences by including local culture in the brand story.
Pepsi Diner Milan 2024 Experiential by PepsiCo Design and Innovation was recognized as an innovative illustration of architectural design by the A' Design Awards. Pepsi Diner Milan 2024 Experiential was awarded the Bronze A' Design Award in Interior Space and Exhibition Design in 2025. The A' Interior Space, Retail and Exhibition Design Award is an international, juried, academic and meritocratic design recognition program which celebrates excellent design of residential interiors, restaurants, hotels, offices, galleries, retail stores, showrooms, exhibition spaces and more.
