Nurture by Springetts Brand Design

Springetts Brand Design Portrays The Nurture Drinks Packaging

Springetts Brand Design, the lead designer of the award winning design Award Winning Nurture Drinks packaging explicates, Using the insight that hidden sugar in drinks is seen as the devil as a starting point, a proposition around creating a ‘drink that cares’ was the initial thinking behind the brand's redesign. The image of a mother elephant protecting her calf became a powerful emotive metaphor for the brand and how it cares about children – this character was given the name ‘Firsty’. By making the trunk transform into the straw a fun feel was added to the pack. The overall watercolour illustrative style reinforced the natural goodness to the brand. .

Nurture by Springetts Brand Design Images:

VIA: http://competition.adesignaward.com/design.php?ID=54797

End of the article, click here to go back to previous page, or alternatively go back to Design Ambient homepage.

World Design Days
Copyright © 2010 - 2018 Design Ambient - designambient.com - All Articles